The Mammogram Reminder

Payer Engagement Strategies That Members Won’t Ignore

Mammograms save lives, yet too many women put them off. They don’t mean to. Life gets busy, appointments get pushed, and before they know it, another year has passed. For payers and TPAs, these missed screenings aren’t just numbers on a report – they translate to later-stage cancer diagnoses, costlier treatments, and avoidable health complications.

When Awareness Isn’t Enough

Women know mammograms are important. Yet, participation rates remain lower than they should be. The issue isn’t a lack of knowledge; it’s a gap in action.Some women assume they’re low-risk and don’t need a screening. Others forget to schedule or put it off because it feels like an inconvenience. Many don’t realize just how much early detection improves survival rates and reduces the need for aggressive treatment.If awareness alone could drive action, screening rates would be much higher. The real challenge for payers and TPAs is engaging members in a way that makes scheduling their mammogram feel easy, relevant, and urgent.

Breaking Through the Barriers

Outreach efforts too often rely on generic reminders that don’t feel personal or actionable. A postcard from the health plan or an automated call from a provider’s office is easy to ignore. Members need engagement strategies that fit into their lives, not disrupt them.A reminder should be delivered at the right moment. A woman might scroll past a screening email in the middle of a workday, but a well-placed message when she’s refilling a prescription, checking her benefits, or scheduling another appointment has a better chance of breaking through.The way the message is framed also matters. Instead of broad statements about early detection, engagement should highlight personal impact. Women respond to reminders that connect the screening to their ability to stay active, care for their families, and enjoy their future.

Making Mammogram Scheduling Effortless

Even with the best engagement efforts, a difficult scheduling process will cause members to drop off. A reminder works best when it includes direct, easy-to-follow next steps. A link to schedule an appointment immediately. A text message with a tap-to-call option. A follow-up message with available appointment times.When scheduling is simple, members are far more likely to follow through.

How Clarity Helps Payers Increase Mammogram Engagement

At Clarity, we understand that preventive care engagement isn’t about more reminders—it’s about better ones. Our Member Engagement platform uses predictive analytics and behavioral insights to deliver personalized, well-timed, and action-driven outreach that encourages members to take the next step.We help payers and TPAs:

• Identify members overdue for mammograms
• Deliver outreach that reaches them at the right moment
• Remove barriers to scheduling with easy, direct booking options

Prevention only works if members take action. Let’s talk about how Clarity can help you move the needle on preventive screenings and improve long-term health outcomes.