Member Engagement That Clicks

Right Person, Right Time, Right Results

The Problem: Generic Outreach Doesn’t Work

Health plans, brokers, and payers spend millions on member engagement initiatives—emails and calls meant to drive action. But too often, these messages go ignored. Why? Because they arrive at the wrong time, are an annoyance, go unnoticed, contain irrelevant information, or feel impersonal.

Members are bombarded with healthcare communications, yet many miss crucial screenings, neglect chronic condition management, or fail to use their benefits effectively. The problem isn’t just outreach—it’s reaching the right member, at the right time, with the right message.

The Solution: Predictive, Personalized Engagement

At Clarity Performance Solutions, we take the guesswork out of engagement. Our AI-driven Member Engagement platform uses predictive analytics to identify who needs to hear from you, when they’re most likely to take action, and what message will resonate.

• Right Person – Our platform analyzes claims and clinical data, historical engagement patterns, and demographic insights to pinpoint the members who need outreach the most.
• Right Time – Instead of sending blanket messages, we engage members at key decision-making moments, whether it’s before a preventive screening deadline, after a hospital discharge, or during open enrollment.
• Right Results – Personalized, well-timed messages drive higher response rates, improved health outcomes, and lower costs for healthcare payers.

Real-World Impact: Smarter Outreach, Healthier Members

Consider this… A traditional engagement strategy might send a mammogram reminder to all eligible members at the start of the year. But Clarity’s platform can identify which members are most at risk of noncompliance, predict when they’re most receptive to scheduling an appointment, and how to deliver the message in a way that gets a response—whether it’s a text, email, or live call.

The result? Higher engagement rates, better quality scores, and reduced administrative waste.

Why This Matters for Health Plans & Payers

Effective member engagement isn’t just about compliance—it’s about outcomes. When members take proactive steps toward their health, payers see:

• Lower medical costs through preventive care
• Increased member satisfaction and retention
• AND, of course, higher HEDIS and Star Ratings

It’s Time to Make Engagement Click

Are your outreach efforts missing the mark? Clarity’s Member Engagement platform ensures every message matters. Let’s discuss how we can help you drive better results.

Get in touch today to learn more.