The Cost of Ignoring Blood Sugar

How Payers Can Engage Members to Take Control

Diabetes is one of the most expensive chronic conditions in healthcare, yet it often starts with a simple, preventable issue – elevated blood sugar. For many members, this warning sign goes unnoticed until it’s too late. Without an A1C test, most people won’t know their blood sugar is creeping into dangerous territory.For payers and TPAs, this silence comes at a high price. Unchecked blood sugar leads to more ER visits, higher prescription drug costs, and expensive long-term complications. By the time a member is diagnosed with Type 2 diabetes, the cost of care has already skyrocketed.The key to reversing this trend isn’t just better access to A1C testing, it’s better engagement strategies that help members understand why this test matters and how to take action.

Shifting from Awareness to Action

Payers and TPAs can’t rely on generic outreach to move the needle. To increase A1C screenings, engagement needs to be timely, seamless, and member-focused.

1. Catch Members in the Right Moment

A reminder sent at the wrong time is just another ignored message. Instead of mass outreach, connect with members when they’re already thinking about their health—during a prescription refill, a provider search, or a benefits login.

2. Make the Message Matter

Vague “schedule your screening” reminders don’t resonate. Instead, frame A1C testing as an easy step toward better energy, fewer health worries, and long-term peace of mind. Members need to see how this one test benefits them now, not just in the distant future.

3. Remove the Friction

If scheduling an A1C test requires effort, many members won’t follow through. Provide direct scheduling links, quick-click confirmations, and flexible appointment options to make the process as easy as possible.

How Clarity Helps Payers Boost A1C Screening Rates

Clarity’s Member Engagement platform helps payers and TPAs pinpoint at-risk members, deliver smart, well-timed outreach, and simplify scheduling to drive real results.Using predictive analytics and behavior-based triggers, Clarity ensures that A1C reminders reach members when they’re most likely to take action. Whether it’s a personalized text, a push notification when logging into their health portal, or a scheduling link after a prescription refill, Clarity makes sure no reminder goes unnoticed.Missed screenings lead to higher costs, later diagnoses, and worse outcomes. The solution isn’t just sending more reminders, it’s sending the right ones. Let’s make preventive care work better.